I like the word “iterative”. A procedure that involves repetition of steps (iteration) to achieve the desired outcome.
When we are doing the writing for your website, there is an iterative process. Interview-writing- reading editing-another interview-more writing-re-editing and on and on until we have an excellent, professional and great piece to publish on your site.
When looking through your website, you would like your reader to feel as if they are already in your office. You already have an inviting photo of your waiting room, your operatories and your staff to convey a welcome. The writing in your website might also add to that feeling by addressing topics as a team.
“Dr. Nicely and his team understand that you have a busy day, so we make every effort to start your appointment on time”