I once worked with a dentist who had a second wife, alimony and 4 children. He liked the good life. He also did a lot of crown and bridge work. He surely didn’t mumble through his mask looking down at the patient when he wanted to explain the need for some prosthetics. At the end of the hygiene appointment, he sat the patient up in the dental chair, sat on a stool in front of him and was convincing and sincere. He talked like he was a best friend using non-dental language, photos and visual aids. I enjoyed watching him and he enjoyed being a dentist. This is the key.
This is how your writing needs to be on your website. – a friend talking face-to-face. If you are not sincere and you hate your work, it will show. If you use textbook language you have lost your audience. Personalize your writing in a friendly way. You can address deeper issues like fear, finances and appearance positively.
I also worked with a dentist on a locum who didn’t mind telling everyone that he would rather be driving a cab, treated his staff rudely and was very rough. When a new dentist came to town he lost many of his clients.
Attitude like this will show in your writing. I can help you with this.
The reason I am able to do this is because I have worked with so many dentists who explain a procedure in textbook language with a mask on, looking down at the client. When he leaves the room, the client says “What did he say anyway?”