The writing or content for your website is an important part of your marketing.
Talk like you speak. Write your biography and I can help you edit this.
Know your existing and potential patients. Respect their intelligence.
If you speak in technical, dental textbook language, you will likely lose your reader.
Original, credible content is the most important part of your site.
You should provide valuable information in user-friendly language.
Your site should be well-organized/easy to navigate. First impressions count. (pun intended)
Potential clients can click away to another place in a second so we want writing to hold their attention and provide relevant information in scannable format.
As a dental hygienist, I have spent time explaining dental procedures and terms to patients. I have had the time and a “captive audience” usually for an hour. It doesn’t matter if your patient is a millwright, a physician or a retired nurse, dentistry is still a mystery and something for which most people would rather be in denial. So we need language that is compassionate, comprehensible and not patronizing. Pictures help.
Check out:
http://www.thewealthydentist.com/
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